Ident: MTV

May 10, 2010

Project Name: Ident
Client: self (school project)
Type: Motion Graphics
Tools: AfterEffectsPhotoshopIllustrator

Had to select a tv network, then create an ident, bug, and lower-third. Out of the choices for networks, decided to go with MTV, mainly because their style is always in flux, so there is more room to experiment and try different looks. The idea for the project was to create a summer themed ident, with a Southern California look.

Tried to go for a really graphic, almost print-like style for the project, and used a mix of warm and cool colors , express the time or season change to the summer. Just used After Effects and a lot of Illustrator for everything.